Full Renovation
Balham
The Brief:
Following the recent purchase of their period flat in Balham, the clients approached us with a strong design vision and a desire to fully renovate the property to reflect their lifestyle and aesthetic preferences. The goal was to create a warm, contemporary living space that blends minimalist styling with industrial accents — while also respecting the character of the original architecture.
Having lived in rented properties for years, the couple were clear that they wanted to invest in a long-term home. As a result, the brief combined both practical upgrades (such as underfloor heating and layout optimisation) and bold design decisions (including a freestanding bathtub in the master bedroom) that reflected their future-focused approach.
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Full redecoration throughout the property
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Supply and installation of new flooring (engineered wood, matte finish)
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Underfloor heating to key areas for improved comfort and modern standards
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Design and fit-out of an open-plan kitchen with industrial detailing
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Demolition and internal layout adjustments to improve flow and space use
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Integration of a freestanding bathtub within the master bedroom, as a design feature
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Minor joinery upgrades and decoration to the second bedroom and hallway
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Existing bathroom floors were retained as per client’s request to allocate more of the budget to key living areas
Tasks:
Client
Private
Facility
Residential
Status
Completed
Contract Value
£95,400.
Delivery Programme Period
7 Weeks
The Project:
From the outset, the couple was eager to create a calm and open environment filled with light, texture, and warmth. The original flat had good bones but was weighed down by dated finishes, awkward partitions, and limited flow. They wanted to reimagine the layout and feel of the space, introducing underfloor heating, changing the flooring throughout, repainting, updating lighting, and incorporating modern joinery and furniture that aligned with their lifestyle. One of their bolder ideas was to install a freestanding bathtub in the master bedroom, creating a luxurious and personal retreat within their home. They chose to retain the existing bathroom flooring to help allocate funds more effectively toward the spaces they truly cared about.
We began by opening up the living, kitchen, and dining area — removing redundant partitions to create a more sociable and functional space. The old kitchen was stripped back entirely and replaced with a bespoke modern kitchen featuring a clean, matte finish and open shelving. In terms of materials and finishes, the clients leaned towards natural textures with a modern-industrial edge — white walls, engineered wood flooring, black fixtures, and feature lighting all came together to reflect their personal style.
The master bedroom was redesigned to feel calm, minimal, and spacious. The addition of the bathtub in this room posed a unique challenge: we had to carefully reconfigure plumbing and drainage, ensuring that everything remained concealed without affecting ceiling height or the floor below. This required a bit of creative engineering and close collaboration with our plumbing and MEP teams, but the end result was exactly what the clients envisioned — a bold yet tasteful focal point in the room.
While budget constraints were an ongoing consideration, the clients made strategic decisions throughout the project to focus resources on what mattered most to them. By retaining the existing bathroom floor and simplifying certain decorative elements, we were able to allocate more towards key upgrades like underfloor heating, high-quality cabinetry, and joinery.
Overall, the project was delivered smoothly and on time, with clear communication and weekly progress updates. The clients were delighted with the transformation — a clean, functional, and stylish home that reflects their personality and makes the most of every corner.
Client feedback
We’re so pleased with the transformation of our flat. The team brought our vision to life with great attention to detail and creativity. They kept us informed throughout the process, worked efficiently, and delivered everything to a high standard. The final result exceeded our expectations — we finally feel at home.